Seth Godin (sethgodin.com) is a popular marketer, blogger, and book writer. His ebook “Knock Knock” is an enlightening and useful look at how your website leads your customers to action or fails to lead your customers to action. He discusses use of advertising and its real cost to you as a business. Definitely worth 20 minutes of your time. Best of all it is free. It is an incomplete work but it is more than enough to get your head spinning with site redesign notions.

» “Knock Knock - Seth Godin’s Incomplete Guide to Building a Web Site that Works” (.pdf 6250Kb)
Download to your computer, print it, and read it. Pages will load slowly if read on the web.

This entry was posted on Saturday, December 24th, 2005 at 9:23 am and is filed under News, Web Development. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.